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Individual Assignment 05

Cassandra Pan was the CEO of Fenner Dunlop Americas from April 2009-September 2016. She is currently a business consultant. Pan recevied her Bachelor's Degree in International Relations from Mount Holyoke College and her Master's Degree in Business Administration from Washington University. Pan is currently a board member of WQED and a mentor at AlphaLab Gear. She can be found on LinkedIn at https://www.linkedin.com/in/cassandra-pan-075613107/.  Pan's talk was titled "Leading a Publicly Traded Company." She discussed the challenges faced by CEOs and CFOs on a daily basis, as well as her path to becoming the CEO of Fenner Dunlop Americas. The textbook defines a publicly traded company as a company whose shares are traded on the stock exchange. Such a company must report to the Securities and Exchange Commission, SEC. The textbook states that CEOs often have to make difficult decisions or address ethical dilemmas. Pan discussed how two days were never the same in

Individual Assignment 04: Practice Professional Networking

Practice Professional Networking For this assignment, I attended the annual Women & Gender Studies Spring Dinner. The dinner took place in the Mellon Board Room before the showing of the April Just Films installment, Zero Weeks . The dinner was attended by Women & Gender Studies students and faculty, as well as board members, staff, and fellows from the Women & Girls Foundation. The Women & Girls Foundation is an organization that works nationally to empower women and girls and achieve equality. One of the main campaigns of the Women & Girls Foundation of Southwestern PA is the Paid Leave for PA campaign . They have worked with many other organizations and activists to create a plan to establish paid leave in PA by 2020.  Attendees included Rochelle Jackson, the Femisphere Project Director, who also spoke to our Women's Leadership in the 21st Century class.  During dinner, Heather Arnet spoke about the importance of paid leave, how the lack of it affects

Individual Assignment 03: Create a Personal Business Plan

Personal Business Plan At Emma Engle Design, we provide big agency thinking without the big agency costs. As an experienced creative team, we strive to present creative solutions to any graphic design problems. Business Environment Emma Engle Design will be competing in the graphic design industry. The global graphic design industry has grown 3.0% from 2012-2017, with about 570,000 employees employed by 390,000 businesses ("Global Graphic Designers - Global Market Research Report", 2017). However, with the advent of sites like Fiverr that let people outsource cheap, plagiarized design for $5, the industry has suffered. In the United States, growth for the industry is projected to be slower than average from 2016-2026 at 2-4% ("27-1024.00 - Graphic Designers", 2018). Nationally, there are 26,000 projected annual job openings, but in Pennsylvania there are only 260 projected job openings, which leaves the percent change for PA at -1% ("27-1024

Individual Assignment 02: Find a role model

For this assignment, I found a graduate business student through the Chatham University Business and Entrepreneurship Department Network on LinkedIn who agreed to an interview. We conversed through email, where they answered the interview questions described in the IA02 assignment parameters. They did not agree to have their name released.  What were your major, interests, clubs, etc., in college? “My major was Business Management.  I received my MBA [Master’s Degree in Business Administration] from Chatham University. I supported supported charities like Big Brothers and Big Sisters. I was involved in the Business and Entrepreneurship Club. I had a lot of close relationships on campus but in hindsight, I wish that I had explored more on-campus clubs and activities.” What is your best advice on how to study or gain studying strategies? “Being organized is the best study advice. This includes making sure that not only are due dates on your calendar but also study blocks.

Sustainable Brands Article Discussion

For this discussion, I read an article from Sustainable Brands on Patagonia Action Works . This article from Sustainable Brands discusses the launch of Patagonia Action Works, a new platform from Patagonia that connects customers with grassroots activists and events in their area. To announce the platform, Patagonia released a video featuring founder Yvon Chouinard in which Chouinard stresses the importance of taking action. Patagonia Action Works will be on a national tour from February 16 until mid April to begin "laying the foundation for long-term community building and action" ("Patagonia Launches Digital Platform," 2018). To date, Patagonia has contributed almost $90 million to grassroots environmental organizations throughout their 40 years of activism.   This article relates to Dr. Macagno's lecture on Ethics & Social Responsibility. Specifically, Dr. Macagno discussed corporate social responsibility (CSR). Karen Collins defines CSR as "

Individual Assignment 01: Stay current

I have been planning for the upcoming Individual Assignments (IAs).  For IA02, I have asked to join the Business Department's LinkedIn Group. While I have mentors at home and close connections with many faculty and staff on campus, I do not know other students on a path similar to mine. As such, I am going to utilize the Business Department's LinkedIn Group to attempt to find a role model. If I am unsuccessful, I will reach out to the instructor. I hope to find a role model in the next week or two in order to complete the assignment early. For IA03, I have already started compiling information. As a graphic designer and filmmaker, I sometimes do freelance work in addition to my two jobs. As such, I maintain a collection of materials such as updated portfolio, resume, business cards, contracts, and LinkedIn profile. For this IA, I will compiling this information in a business plan for a small print shop. I will use my personal branding for the shop. Because I work in a print