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Showing posts from February, 2018

Sustainable Brands Article Discussion

For this discussion, I read an article from Sustainable Brands on Patagonia Action Works . This article from Sustainable Brands discusses the launch of Patagonia Action Works, a new platform from Patagonia that connects customers with grassroots activists and events in their area. To announce the platform, Patagonia released a video featuring founder Yvon Chouinard in which Chouinard stresses the importance of taking action. Patagonia Action Works will be on a national tour from February 16 until mid April to begin "laying the foundation for long-term community building and action" ("Patagonia Launches Digital Platform," 2018). To date, Patagonia has contributed almost $90 million to grassroots environmental organizations throughout their 40 years of activism.   This article relates to Dr. Macagno's lecture on Ethics & Social Responsibility. Specifically, Dr. Macagno discussed corporate social responsibility (CSR). Karen Collins defines CSR as "

Individual Assignment 01: Stay current

I have been planning for the upcoming Individual Assignments (IAs).  For IA02, I have asked to join the Business Department's LinkedIn Group. While I have mentors at home and close connections with many faculty and staff on campus, I do not know other students on a path similar to mine. As such, I am going to utilize the Business Department's LinkedIn Group to attempt to find a role model. If I am unsuccessful, I will reach out to the instructor. I hope to find a role model in the next week or two in order to complete the assignment early. For IA03, I have already started compiling information. As a graphic designer and filmmaker, I sometimes do freelance work in addition to my two jobs. As such, I maintain a collection of materials such as updated portfolio, resume, business cards, contracts, and LinkedIn profile. For this IA, I will compiling this information in a business plan for a small print shop. I will use my personal branding for the shop. Because I work in a print